A Great Way To Market Yourself If You Are Looking For Or Will Ever Look For A Job

A few days ago I received an email from a first year law student, Justin, and he posed a very interesting question.  His email read;

“What is your personal opinion of law students having their own resume-styled website? I tried to do some research and could not find many that existed. Having an undergrad degree in Graphic Design, I've built my own. What do you think?”

Well my personal opinion is that setting up your own personal webpage to market yourself is an excellent idea! This idea extends far beyond law students and is an excellent thing to do for anyone including students in other disciplines, lawyers, and also any other professionals. This is a great idea for anyone that is or will be looking for a job and/or anyone that could benefit from positive marketing.

Here is Justin’s Site: www.justinhwalters.com

Justin is exactly the type of innovative law student that our profession needs and the idea of creating your own website to showcase yourself is something that I wish I had thought of.  Also, it is always a good idea to use part of your prior life (in Justin’s case marketing and graphic design) to make some money or compliment a new legal or professional life. 

       A few comments about this exceptional marketing tool.

Why Is Setting Up A Personal Website A Good Idea?

I started to write this section myself but then remembered that Justin had already done an excellent job summarizing on his website why setting up your own website is a good idea.  As such, I will copy his words which echo my exact thoughts.

“I believe there is a need for students to have their own websites with their resumes, portfolios, and contact information.  I believe it is beneficial for professional students, especially those studying law, to be able to place a personal website address on their business card or in the signature of their email.  Having a website can be appealing to prospective employers because it shows you are independent, creative and ready to advance into a more professional role.”

I will only add one additional point and that is that the webpage puts all of the relevant information that an employer wants (short bio, resume, writing sample, skills) in one place and makes it all easily accessible.  Given that employers spend very little time assessing candidates you want to make your information as easy to access as possible and A simple webpage accomplishes this. 

What Does It Take To Get Set Up?

I am not a web designer but am confident that with a bit of determination I could create a page like the page that Justin has created. Wordpress is the web design tool of choice but if you do not want to use that there are many other options available with templates that will get you started.  In terms of hosting the website, that costs around $5 a month (a more complex website would be maybe $8 a month because it has more space) and you will pay around $10 a year for domain name. (You should try and nab your own name – just think of where Barack Obama would be if he had not purchased his domain name www.barackobama.com years ago).   

It literally takes a few hours to set everything up and install a simple website and if you prefer not to do it yourself you can always hire Justin.  Justin can design a website just like his own for you (and I must say it is a very professional looking website) and his fees are extremely reasonable.  You can contact Justin through his website - www.justinhwalters.com.  As for the upkeep, if someone can operate Facebook, they can operate a Wordpress blog as it is really user friendly.

The Lowdown

In this economy you cannot afford to be at a disadvantage and it is important to ensure that you are constantly improving, marketing and selling your brand.  This should start early in your career and creating a website is a great networking and marketing tool.   Creating your own personal website also forces you to give some thought to what important things you want to showcase to the world and may encourage you to constantly reevaluate key aspects to showcase.

Here is an excellent example that demonstrates that proper networking and marketing goes a long way. In this case, Justin sent me his website a few days ago and as a direct result of his marketing and networking efforts, I am likely going to hire him to work on my new law firm website - www.legalservicesincorporated.com. I currently use a template (yes, I know it looks like a template) but will hire Justin to create something that is closer to my own style. How is that for marketing efforts quickly finding a job!  I am also certain that some of you reading this blog will contact him to work on your websites.  This is only one example of how innovation and marketing yourself in the new cyber world can increase your chances of success and put money in your pocket.

I would be very interested to hear your thoughts on the website idea and again please feel free to contact Justin if you need help with your website. His contact information is all on his website.  Here it is again. www.justinhwalters.com

Should You “Paralegal” Before Law School?

          Many prospective law students wonder whether or not there are advantages associated with taking a job as a paralegal prior to law school.  In fact, this question came up last week when I sat on a panel with two other lawyers and a law student at Harvard University where a college student was thinking about spending a year after college working as a paralegal.  The panel members had mixed responses and here is a flavor of the discussion.  First, this post only addresses the specific question of whether or not you should work as a paralegal in order to increase your chances of getting into law school.  A job as a paralegal is a very respectable job and this post does not address whether or not you should select that as a career. 

Will a Job as a Paralegal Make Your Law School Application More Competitive?

          There was general consensus that a job as a paralegal is not going to make your law school application any more competitive.  In fact some felt that you may be at a slight disadvantage as many associate the role of a paralegal with administrative tasks.  If you really want to make your law school application more competitive, you might be better served to take a year prior to law school pursuing something that you are interested in so that you can passionately describe an interesting chapter of your life to the admissions committee.  If being a paralegal fits this description then that is fine too but describing your year as a paralegal will at best show a general interest in law and it is not certain that you will be able to talk about your experience in a way that will impress most lawyers or admission committee members.

Will you get Great Experience that Will Help Your Application?

          One college student at the panel discussion also wondered whether a paralegal job would provide him with valuable “legal” experience.  Generally, the consensus was that it would not.  This is especially the case if you are a paralegal in a large firm where the administrative tasks will far outweigh any substantive experience.  Some panel members did note though that they had jobs in the not-for-profit sector where paralegals gained valuable experience and performed tasks similar to tasks that lawyers perform.   I have also seen this in smaller companies where the paralegal was able to perform substantive tasks.

Will Being A Paralegal Help You Get A Job as A Lawyer?

          Generally the consensus was that taking a job as a paralegal prior to law school would not help you find a legal related job.  The results here could differ if you perform substantive tasks.  In addition one important thing to note is that many are under the mistaken impression that if you work as a paralegal in a large firm that they will hire you after law school.  While this is possible, I know many people who worked as paralegals at large firms and were not picked up by that firm during the recruitment process.  Even if you are hired, it will definitely be because you had great grades and were an attractive candidate.  I personally do not feel that being a paralegal adds much to make you an attractive candidate but opinions may differ here.  Also, I do know people who worked as paralegals for large firms and are now employed there. Again though, these students had excellent grades and were probably offered positions at other top firms.  That is, I doubt they got the job because they were a paralegal at the firm.  Also again, I know many more people who were not ever offered a job at the firm where they worked as a paralegal.  

What are Some of the Advantages?

          The key advantage associated with being a paralegal is that you get an up front look at what being a lawyer is like.  (mind you it will not show you what law school is like & for me a great part of being a lawyer was the law school experience)  A preview of the life of a lawyer can be particularly helpful if you are a “big law” paralegal because it may give you insight as to whether you want to commit to the big law life. (long hours, unpredictability, etc.)   I am not sure that this is a good enough reason to work as a paralegal though as you could get a good insight by speaking to people or perhaps doing an internship during law school.  Moreover, as a paralegal you may be exposed to one narrow area of law that may turn you off law altogether.  Lawyers often end up in numerous fields and this one glimpse may not be enough to make an informed decision regarding a career. 

Advice

          There are two pieces of advice here.  First, if you take time off after college (75% of Harvard Law School’s last entering class took a year off), focus on something that you have a passion for and something that you want to do.  This will make you happy and will also make for excellent material for your application.  With many good students applying to top schools, the schools are often looking at that time off to determine what the student is made of.  I am not sure that being a paralegal does a great deal to put you ahead of the person that say went to a third world country to feed the starving or build schools.   Second, if you do want to work as a paralegal prior to going to law school, sit down and talk to some lawyers who worked as paralegals prior to going to law school.  You should also speak to several current paralegals to see what they like and dislike about their jobs. 

          To conclude, I will repeat that being a paralegal is a very respectable job but if the question is will it help you get into law school or get a legal job, my answer is no.

This summary is one of many that are offered in the new book, Law School Lowdown (Barron's Publishing).  You can order the new book written by Harvard Law School graduate, Ian E. Scott, by clicking here.  

http://www.amazon.com/Law-School-Lowdown-Secrets-Application/dp/143800317X