The show is produced by West Virginia Medical Institute to help educate West Virginians on a variety of health, Medicare and healthy living topics. Marc McCombs, WVMI's Director of Corporate Communications hosts the weekly shows. Many of Lifeline's topics are also covered in WVMI's companion print newsletter, also called Lifeline.
Lifeline airs on the West Virginia Library Television Network in over 200,000 households throughout the state. Lifeline airs every week in the Charleston area on Suddenlink Channel 17 at the following times:
- 11:00 AM Tuesday
- 5:00 PM Tuesday
- 11:00 PM Tuesday
- 5:00 AM Wednesday
- 2:00 PM Saturday