The question I posed via twitter:
WV Twitters: What is the #1 health care problem/issue that you see as a patient?
rebeccaburch @bobcoffield Insurance coverage -- whether you have ins. or not, affordability is often a deal-breaker for needed procedures/meds/etc... 
CandidChristian @bobcoffield Solid information. Not understanding what's covered, what isn't, what the bill will be ultimately. CandidChristian @bobcoffield ...other than cost, of course! CandidChristian @bobcoffield Yes...transparency in the entire process, from enrolling to billing and everything in between. Would love to see it happen. 
MtnLaurel @bobcoffield my issue: standard coverage/rules across insurers 
lineberg @bobcoffield | we don't trust the insurance co's. their billing is confusing. their service is poor. lack of predictability 
chipwv @bobcoffield -- let's say you have a major disease or illness and have no insurance....well, you are screwed and that's all there is to it! chipwv @bobcoffield...#1 problem? Too many docs say...well, that's the health system, deal with it.. and btw you won't like the alternatives 
domjbs @bobcoffield #1 billing. #2 ease of seeing specialists 
JasonKeeling @bobcoffield | Still dealing with family doc. / insurance co. billing matter. Customer service from doc's staff = FAIL. about 1 hour ago from web in reply to bobcoffield